It's hard enough with a tablespoon (but can be done, after like an hour of salivating). But seriously? A fucking LADLE? Chick didn't know what she was gettin herself into.
Initial doubts as to the veracity of her innocence are entirely mitigated by the authenticity of her distress.
That's what makes cinnamon challenges, dares involving tasers, consumption of concentrated capsicum, Roof Wrestling, ow my balls etc. so entertaining. It isn't the apprehension or suffering so much as the sincerity of regret.
Call it the Jackass Effect, or the Law of Dude You OK: A phony setup causes a lack of viewer sympathy and a corresponding increase in enjoyment of the subject's eventual remorse.
Well, it's got 7 million views, so maybe this will be a cautionary tale for young people who don't have enough sense and life experience to know not to do something so stupid.