"Hey boss, research shows people are watching less and less TV!"
"What???!! How can that be??"
"They're going over to the internet."
"What are they doing on the internet?"
"They're watching cat videos."
"What can we do about it?
"Well, we can build a cat robot that tells them what's good on TV."
"Brilliant idea! Make sure it's ugly and scary with lots of noisy motors."
"I wouldn't have it any other way."
"Here's your big raise."