One of the saddest things about Barbie marketing (to me, anyway) is how any time commercials had this CGI stuff, they had to have someone mumble "dolls don't actually move by themselves" or something.
I'm not sure I want to know if the marketers are that clueless about kids, or if kids are that clueless about reality. Or if some idiot parent sued Mattel because their twenty-dollar doll purchase didn't come to life when they opened it.