the best submitter name / submission synchronicity ever? maybe not, but close.

I detect some sexual tension between those siblings...

There is so damn much going on in this commercial it's hard to take it all in. Gleeful acceptance of American ignorance of geography, douchebag dreamboat Peace Corps dude and mousey sexualized "kid sister", intensely complex family drama worthy of a Scandinavian stage play from the 19th century compressed into 45 seconds, the not terribly subtle nostalgia for a time when Anglo-Saxons didn't know anything about coffee quality, advertising correlation between gift giving/marriage/family values/coffee, simultaneously inhuman and maudlin premise deliberately pinging several predetermined focus group bullet headings, vaguely implied incest, etc. etc. etc.

http://archiveofourown.org/works/search?utf8=%E2%9C%93&work_search [query]=folgers+home+for+the+holidays

Okay, so the mom wakes up because she smells something, it's coffee right? But, that pot was full when he got there. The sister states that she waited up all night for him, so that pot has probably been on the brew for hours. I can't even say that the act of that dude pouring a pot of coffee releases the aroma from a theoretical smell dampening super urn, because whatever the act of mom smelling takes place before he pours a cup of coffee. Mom obviously has some kind of Wolverine like enhanced sense of smell, and is awakened by the burst of pheromones that hotboxes that room once those two meet up. Those two of course referring to the brother and his coffee.

that commercial, where the dude was wacking it to some webcam girl, and he goes down for breakfast and realizes it was his sister on the webcam...that commercial was less creepy and had less sexual tension.

Like...if she didn't just say "sister" (for no apparent reason) in the beginning of the commercial, I would expect him to be balls deep in her before the mom made it down the stairs.

the end of the commercial should be a cut to a West African Starbucks, where the barista looks in the camera and says "Fuck you White Man, go home and fuck your sister."

Didn't mean to be the one defending the logic behind this shitty ad, but... The fact that you are in a place that grows spectacular coffee doesn't necessarily mean you can get/buy good coffee for brewing.
The toasting of the bean is an extremely important step. I live in Costa Rica and most coffee brands available at the supermarket are not that good (although things have improved in the last few years). Our beans are exported to other countries where they are toasted and made into high quality coffee.

Oh yeah and the sister fucking is creepy as hell.

THE ARISTOCRATS!

If she had put the bow on top of the brother's head, then it would have been a little easier to interpret as a goofy Platonic gesture. But she put the bow right on his shirt, which sets him up for an unwrapping.

The best part of waking up, is incest in your cup.

Folgers, continuing the tradition of fine commercials since the 50's

Wow.

I keep forgetting, what was that formula for brain bleach?

Why does she call him sister?

The best part of waking up is Folgers in your cup, not coming downstairs to find your two kids making out.

Mom and dad know. They know all about it. Mom's entire life revolves around cockblocking them with constant interruptions and meddling. She got some much-needed relief when he went off to West Africa, but now that he's back, it's back to barging into rooms and planning dull family activities.

Dad, on the other hand, is filled with a combination of denial and resignation.

I have sucked the still warm blood from the neck of a dying wildebeest. Gazelles scattered across the veldt at my warning that their were lions in the brush; they recognized me and my warning after a hundred tries, and the lions glared at me. I sifted through million year old ash in the cradle of all humanity, searching for chips of hominid bone. I witnessed a tribal boy become a man, and accomplish something I could never imagine achieving. I've breathed in the dark continent and I will never exhale.

But right now I need a fucking mug of Folgers. And a Ho Ho.