This is indistinguishable from how I see all advertising. I don't believe this is satire or trolling, this kind of marketing works every day on the Internet.
When I worked for a digital ad agency this was the kind of humor we would participate in to keep ourselves sane.
I really respect this guy for telling it like it is. It is a industry filled to the brim with bullshit and selfish, neurotic people. There's some good folks too. In this economy I am terrified that I might have to go back into the ad world to pay my bills.