It's like a segment of the males born post-1969 evolved into cos-playing as the men they *think* their fathers were...and everything needs to be marketed to this awkward demographic.
At a certain age all you have left to lose is your shit. This entire product line is basically a support group for insecure and incontinent men trying to prove they are still manly even as they shit their diapers like a baby
My father in law is surviving prostate cancer pretty well, he wears these things and is pretty cool about it. You get to a certain age and you have to be an adult about certain things.
Remember, MEN, you're not a real man unless you reject anything even remotely related to women. Because real men act like 8 year olds who just heard about cooties for the first time. Look at this package! It's PINK! I'm gonna fucking PUNCH IT! I'm gonna punch that box of adult diapers until it CRIES!