I thought it was legitimately funny. It's in the same vein as one of my fantasies which is to replace wine in an expensive bottle with Franzia and see who at a party can really tell the fucking difference.
Country club experience, no one can. It's fun to be told to "get one with the dimple in the bottom" to mean good wine when going to a corner liquor store to stock a party.
I'm a smoker so I have pretty poor taste buds and thus I can't spot the difference between fine wine X and fine wine Y but I can EASILY recognize the difference in taste between a shitty wine and half decent wine.