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Desc:Brought to you by Skittles! In several ways.
Category:Video Games, Advertisements
Tags:skittles, product placement, Darkened Skye
Submitted:Kid Fenris
Date:12/02/14
Views:1102
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Comment count is 27
infinite zest
Wow. It's not just this scene either. According to the Wikipedia the whole game was based around collecting Skittles and using them as magic. At least movies with blatant product placement like ET didn't base the plot around the candy. If they had, ET would've just stayed on Earth, because they probably don't have Reeses Pieces where he's from.
Potrod
"It's not just this scene either" That's because the entire game was conceived from the ground up as a Skittles game. "Product placement" doesn't seem like the right term to use.

TeenerTot
The singular of "skittles" is..."skittles?"
infinite zest
Yeah. Especially via branding, which is basically this entire game. Same with M&Ms or Reeses or Dots, etc. You take just one out of the bag and eat it, you still legally consumed one M&Ms.

posertom
Exactly. Grammar is sacrificed on the altar of the marketing style guide.

I drive by the taco bell on W burnside on my way to work. I never got over the huge ad they put up, saying: "My doritos is a taco! My taco is a doritos!".

TeenerTot
Oh Lord, gimme some of that Old Time Grammar!

BiggerJ
Reminds me of a moment on The Simpsons that sounded weird because of that - and even weirder because of how the brand name is pronounced. Someone pushes what looks like a button on a desk and Lisa says, "That's a Mento."

MENTO: A FRESHMAKER!

SolRo
Grammar are dead.

infinite zest
W Burnside Taco Bell.. oh the memories.. by that I mean non-memories where I was too drunk to remember that I was eating taco bell after the matador, if that's the same one. Matador's gone now :(

fluffy
The opposite happens too, like in the case of LEGO (whose official plural form is "LEGO" but you can also say "LEGO bricks" if that bothers you).

infinite zest
What's weird is that Dr Pepper can say "Doctor" in their commercials, when really it's just however you pronounce "Dr" without the period. Dr Pepper breaks all the rules.

Rafiki
I've watched the video several times, but I'm still a little unclear on when the magic will return.
StanleyPain
I never played this game but I remember someone telling me about the Skittles thing and I just assumed it was a joke. Jesus, how depressing.
EvilHomer
Details courtesy of Wikipedia:

-------------------------------
Development

Publisher Simon & Schuster Interactive wanted to develop games based on M&M's given how recognized the candy characters were. While negotiating with Mars, Inc., Simon & Schuster also talked about using Skittles, which would be a back-up plan in case M&M's ended up unavailable. Eventually Mars gave the license to both brands, with the Skittles one being inspired by the assumption that a computer game based on Skittles could make the brand more popular as the confectionary's consumption declined with people older than 20.[1] After the M&M's video games sold well, producer Elizabeth Braswell was asked to develop the Skittles game. While she first refused the job, Braswell eventually decided to work on it by focusing on gameplay and humor. A 300-page script, by lead writer and designer Andy Wolfendon, was written and submitted to Mars, which only asked to change a joke, utterances of "damn" and "remove all the snakes from the game." When Braswell asked for clarification, they said that there could be snake-like creatures, but no actual snakes.[2]
-------------------------------


"and "remove all the snakes from the game." When Braswell asked for clarification, they said that there could be snake-like creatures, but no actual snakes."

That is the part I'm having the hardest time coming to grips with.
Unmerciful Crushing Force
Could be something like how the Lunar games had all demons changed to "Fiend" in translation because the head guy was a Jehovah's Witness and his faith wouldn't allow it.

Man, I completely forgot this game. At least it's marginally more connected that Myst clone Cherry Coke tried to pawn.

EvilHomer
I just can't think of any religious group that would object to snakes specifically ... at least not one which would say that hideous green-faced witches who encourage children to perform black magic with the aid of Skittles candies, THEY get a pass, but snakes oh no snakes are going too far.

EvilHomer
Maybe one of the Mars Corporation's executives *is* a snake...?

StanleyPain
@UMC That game was "The Lost Island of Alanna"

infinite zest
There's definitely more blatant examples of product placement in games, like McWorld or those Xbox games that came free with Burger King meals, but this is pretty deceptive.

http://tinyurl.com/ojocs5m

That's the description on the back. It's only in the tiny print that it says anything about Skittles and the Mars corporation. I mean, same could be said for a game like Tony Hawk or Gran Turismo, both great games with plenty of product placement, but if I was just looking for some "Tomb Raider Style Adventure With Magic," which is literally what it says on the front of the box, I'd have no idea I was buying a game related to a candy corporation unless I read that one tiny line.

Bill Hicks was right.

Old_Zircon
"I just can't think of any religious group that would object to snakes specifically"

Hindus? Pentacostals?

EvilHomer
At first I was thinking maybe Pentecostals, but that doesn't explain why the rest of it - the pagan hag, the Skittle-fueled black magic - was considered kosher.

I highly doubt anyone at Mars is a Hindu.

EvilHomer
http://www.washingtonian.com/blogs/capitalcomment/from-the-archive s/from-the-archives-sweet-secrets-opening-doors-on-the-very-privat e-lives-of-the-billionaire-mars-fami.php


Snakes. They're definitely snake-people.

dairyqueenlatifah
"Darkened Skye" is to Skittles as "Mac and Me" is to McDonalds.
infinite zest
At least with Mac and Me (and correct me if I'm wrong, brave movie-watchers who have made it through the whole thing, which I have not) it was a clever tie-in which might have worked if it wasn't such a post-ET-cashgrab. The boy names his alien friend Mac because they're at a McDonalds, not because the alien came to earth in search for the best burger in the universe, which seems to be the context in this game, but for Skittles. Even the Big Lebowski was great for In-n-Out Burger, and David Lynch probably had a lot to do with PBR being the beer of choice with PBR swilling hipsters with a single line from Blue Velvet.

Gmork
I like that movie. I like In-N-Out. I tolerate PBR.

But I had no idea either of those things were in that movie.

fluffy
Whenever I think of movies that raised awareness of In-N-Out, Fletch comes to mind first.

Old_Zircon
Chex Quest II
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