infinite zest I'd kind of like a cereal like that. Kind of like in the army, you just get Rations. When I was a kid we always got the bag cereal with knockoff names, and one of them was just "Bran." It was kind of like the brands in Repo Man.
Old_Zircon I always thought this stuff tasted great as a kid.
Probably something to be learned from that, in retrospect.