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Desc:Exploiting children can be lucrative, who knew?
Category:Arts, Crime
Tags:Star Wars, Exploitation, George Lucas, kenner, so many action figures you have to buy a case
Submitted:Bort
Date:12/22/15
Views:633
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Comment count is 13
Miss Henson's 6th grade class
I WANT ONE!
infinite zest
These toys paid for Carrie Fisher's coke habit and Harrison Ford's flying lessons!
Binro the Heretic
I'd say it more likely went to fueling George Lucas' impressive dewlap.

Do you really think any of the stars saw a penny from the merchandising?

infinite zest
Ya I suppose you're right.. don't actors get at least some cut when their likeness is bought and sold though? Some shows, like Archer for example found a way to weasel around this through contracts, but since Lucas was sort of assuming that Star Wars would be a flop I doubt if he thought so far ahead.

infinite zest
(or lack of contracts in Archer's case rahter..)

Binro the Heretic
You'll notice the figures bore no physical resemblance to the actors who played the characters and the use of stills from the movies on the packaging likely didn't count as use of their image.

infinite zest
Heh yeah. I also didn't notice the knockoff music.

Kid Fenris
I had a lot of the figures and some of the smaller vehicles shown here...and I wasn't even alive when Star Wars came out. It goes to show just how long this stuff lasted in toy stores.
infinite zest
Yeah me as well. It was weird too. The movies themselves were pretty inaccessible to the general public so I don't think I got around to actually seeing A New Hope until I was like 15 or so, to give me context for the toys I was playing with. I actually thought Han Solo was the bad guy.

Jimmy Labatt
I had about a quarter of these.

I was born in 76, way too young to enjoy the original release of ANH. My mom took me to see the re-release in the early eighties when Empire came out. Shortly after, my dad and I lined up to see the ANH/ESB double bill they had going, and we waited in line for like 2 hours. No luck though. I actually ended up seeing ROTJ before ESB, although my schoolyard chums had long ago filled in all the plot points, so it didn't really matter. Wacky!

infinite zest
Yeah my older brother was born in '77, which means at best my brother and his friends would have had 6 year-old memories at best, and passed them on to me. In retrospect it's kinda weird. I was super obsessed with Darth Vader, so most of my school supplies were Dark Side based, but if I had known that he blew up a whole planet.. it was like walking around with a science fiction swastika tattooed on my forehead.

Boomer The Dog
Watched the whole video. What I liked about this is how the toys are being played with realistically. A decade or so later, ads used filming techniques to imply that toys were doing things they really couldn't do. For example, the Speeder might be shown moving on its own power and not being given a push, and even more dramatic things.

Boomer
infinite zest
I never knew any kids who played with the toys/playsets the way they were intended. We'd just go in the sandbox and smash them against each other and find out years later that we could've probably never needed to work when looking up the prices for the exact same good-condition models on ebay :(

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