The really telling segment is from 1:49-1:53. Early 40s housewife twists gently next to her husband / boyfriend (their level of dedication to Lit is unclear), while all sorts of 90s stereotypes in the background demonstrate different levels of interest in the band on stage.
Holy shit, Lit existed. My brain stored them where it stores all advertising, in the only remember when reinforced file. I could have gone my whole life never knowing these guys happened.
Oh god, this song. Could have gone my whole life...
I never heard of this band or anything attached with them until I saw Titan AE which made a big deal out of having 1 or 2 licensed Lit songs (which appear for, like, 5 seconds each).