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Desc:When 4Kids decided to stop paying actors for recording commercials, they slipped this into a episode
Category:Advertisements, Cartoons & Animation
Tags:pokemon, 4kids, Backmasking, backwards message, Leo Burnett
Submitted:Hugo Gorilla
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Comment count is 8
Cube - 2016-09-24
I just heard the usual "praise Satan", "kill your parents" and "drugs are fun" that are in everything when played backwards.
EvilHomer - 2016-09-24
Didn't hear the Leo Burnett part, but I dinstinctly heard "4katd", without prompting or prior knowledge that is what I was listening for.

EvilHomer - 2016-09-24
Looking further, it appears as if the nerds who are "in the know" about this incident believe it is legitimate and intentional, with TVTropes even going so far as to claim that 4kids admitted to it. I have not yet been able to locate an original source, whether from the voice actor himself or from some other employee, so I cannot confirm the internet hive-mind's claims of premeditated intent - but it *could* be legit?

EvilHomer - 2016-09-24
Found something:


Can't verify what the actual question was, and it is possible Mr Stuart was answering in jest - but it's a source, and it does corroborate the rumor.

dairyqueenlatifah - 2016-09-24
Here's a rip of the episode someone posted on Daily Motion back in 2013.

http://www.dailymotion.com/video/x177nph_j03-130-the-whistle-s top_fun

It's on a channel from a person who just uploaded a bunch of plain old unedited Pokemon episodes. The backmasking is indeed there. Then there's the video of James's voice actor responding to it.


So yes, it is unarguably legit.

Someone first discovered it back in 2007, and apparently knowledge of it became so widespread over the years that on the DVDs set featuring this episode that got released last year they removed the backmasking and replaced it with generic screaming.

Caminante Nocturno - 2016-09-24
4kids responded to this by calling the Devil a donut and replacing Leo Burnett with a water gun.
Sanest Man Alive - 2016-09-25
para ti

Miss Henson's 6th grade class - 2016-09-24
So apparently Leo Burnett was the ad agency that first hit upon the idea of using cartoons to sell products to kids. As far as I know, they're not directly connected with Pokemon. But the more you know.
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