|Xenocide - 2018-03-26 |
There's like 100 videos on Youtube where some guy goes to a toy store, sees a bunch of Star Wars shit on the shelves, and declares that The Last Jedi (and its FEMINIST AGENDA) has killed Star Wars.
It's a weird hill to die on but I guess when you're on a mission to prove that the highest-grossing movie of the past year is somehow a financial failure, you've got to find your victories where you can.
And since toy stores in general are dying, their shelves choked with unsold product of every brand imaginable, you can basically replicate this video with any toyline you have weird grudge against.
Seven Arts/H8 Red
The reason I link this one is because it's one of the few that at least goes to stores and doesn't editorialize too much. It's quite plausible for people to like the movies and not buy the related plastic crap.
The people who try to spin this as "YOU FEMINISTAS RIPPED OFF MY BELOVED FRANCHISE'S COCK!", though, Jesus Christ.
I gauge the success/failure of Star Wars by what the kids are wearing/playing/buying. My son loves the original trilogy. He only cares about Kylo Ren in the latest trilogy. He saw the Last Jedi and never said a word about it after. He didn't ask for any toys or anything related to the movie or the new characters. None of his friends even went to the movie. None of his classmates wear Star Wars t-shirts, backpacks, shoes, etc.
Star Wars is nothing special to kids. It's like another Marvel movie. They don't hate it but they don't love it like kids in the 70's and 80's.
What do they care about? Minecraft, Five Nights at Freddy's, Hello Neighbour and all of the stupid videos made using videogames.
Chicken the Did
Chancho, you hit the nail on the head. Kids ain't into static toys that much anymore. At least not boring action figures. You'd think if they really wanted to sell these things they'd pair almost all of them with apps and stuff. And with AR you could really have some neat shit. The only thing let's say a plain old Yoda action figure would be good for would be throwing at your brother to make him cry.
Chancho gets it. Star Wars invented the modern movie blockbuster, and it's always going to be special to people who were alive when that happened. But for today's kids, who have always known a world saturated by blockbusters, Star Wars isn't ever going to be as special. It's just one of many massive film franchises designed to produce perpetual CGI sequels. Yeah, it's better than most but that doesn't make it something magical.
The new Star Wars films weren't made for kids, they were made for grown ups. Adults seem bewildered when their kids aren't into the things they loved growing up, but I get it. My mom tried to push a lot of old movies on me that she loved. I didn't want to watch that old shit.
"FUCKING BETA CUCK SJWs RUINING STARWARS!!! Disney needs to listen to real men like me, the guy shooting video in the toy section of Target!"
|StanleyPain - 2018-03-26 |
Are there still manbabies out there complaining that their tiny pee pees were frightened of an Asian woman in Star Wars or whatever? Jesus, get a fucking life dql.
Actually if you weren't completely retarded and actually read any of my comments on The Force Awakens or The Last Jedi, you'd know that I loved both. You'd also know that most of my favorite fictional heroes are female.
That aside, I'm not even sure what the fuck you're crying about.
|endlesschris - 2018-03-26 |
Toy sales are legitimately in the toilet though:
http://fort une.com/2018/01/18/with-star-wars-toys-the-force-is-strong-but-ret ail-sales-arent/
I mean, does anyone really want a sad old man Luke figure? Or a "chick who almost gets everyone killed because she's a ditz in love" figure?
To be fair, "Chick who almost gets everyone killed" figures sure flew off the shelves during the Frozen craze.
And actually, one of the big toy industry screwups of the decade was that Hasbro didn't make any Rey figures when Force Awakens came out. They assumed that kids would be all about Kylo Ren. As it turns out, Rey was by far the most requested character, and they barely had any merch of her (even though she's the goddamn protagonist.)
They figured that since kids all wanted Darth Vader toys 30 years ago, they'd all want Kylo toys today. Nope. They wanted the girl Jedi, and Hasbro left millions on the table by not putting her front and center. For Last Jedi they made plenty of Rey figures, but by then kids had moved on.
I remember when the Avatar the Last Airbender toy line got shat on for leaving out Katara and Toph.
Toy sales are in the toilet because my generation can’t afford to have kids, and the ones who do have about five and can’t afford to dress them properly because they live in their home towns waiting for the coal jobs to come back.
"chick who almost gets everyone killed"
When you think about it, Leia does pretty much that in the very first Star Wars film. She's convinced that the Empire is tracking the Millennium Falcon through a homing beacon, but she still has Han fly the ship to Yavin, effectively giving away the secret location of the Rebellion's headquarters to the Empire. This forces the Rebels to cook up a haphazard battle plan that ends up wiping out almost all of their fighter pilots, and almost gets their planet destroyed if not for Luke's force-using abilities.
|Kid Fenris - 2018-03-27 |
A quid and two shillings for a Star Wars toy? What's that in thruppence?
Independent toy shops tend to leave older product on shelves longer than chain stores, which usually clearance stuff after six months or so. Mom-and-pop places also price stuff a little higher, so it doesn't move as quickly.
|Born in the RSR - 2018-03-28 |
How emotionally invested are you ,in this multi-billion dollar film franchise, that you even care about one niche aspect of it's merchandising sales?!?!
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