I've seen this before........

... https://www.youtube.com/watch?v=qmusLsA-jG0

I honestly can't tell for sure if this is a really extended high concept comedy sketch (there's at least one entire season of it) and it's all staged, or if it's a sort-of-real contest that's just strangely specific and played for laughs, like Japanese game shows.

pretty sure the guy on the right is from little big - https://www.youtube.com/channel/UCu7TZ_ATWgjgD9IrNLdnYDA