Every generation gets their own version of "HEY KIDS! ARE YOU TOO COOL FOR MARKETING AND MASS CONSUMER CULTURE? THEN BUY THIS SLIGHTLY MODIFIED VERSION OF OUR MASS-PRODUCED CONSUMER PRODUCT TO SHOW EVERYONE HOW ORIGINAL YOU ARE!"
In my day, urban youth were all playing street ball with NBA superstars when they tried to sell me sodas! And before that, it was just mostly white people drinking the sodas and saying "Ahhhhhhh..." like it was some kind of goddamn mana from heaven!
What's next, a mixed-race guy playing a video game, and drinking the sodas and getting that "sodas energy" he needed to win the video game? And the beautiful mixed race girl all looking at him and you just know she's gonna hit that? Before she takes a hit of the same sodas?
Call me, marketing companies!