they knew exactly what they were doing

Took the words right out of my mouth, they have to know the horrible joke they are making?

Hey, someone named a food replacement "Soylent" and someone else named some kind of health supplement powder "Nugenix."

They new this was the way to get people talking about the brand.

And are we all just going to overlook the fact they got this idea from "The Big Bang Theory?"

How would any decent person be expected to know they got this from The Big Bang Theory?

"The Dukes of Hazard" was another highly-rated show nobody would own up to watching.

I thought so too, but if you look at the one update it says they refunded it all after not getting enough to actually go into production, so who knows if they actually had backers. I don't know if the $0 reflects refunds or not.