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Comment count is 46
ashtar. - 2023-04-27

This is indistinguishable from US military recruitment.


ashtar. - 2023-04-27

https://www.youtube.com/watch?v=62tnJtLBQzQ


Cena_mark - 2023-04-27

That's not a fair comparison, that commercial is from the 90s. You'll see that today's military recruitment materials are quite different.


Cena_mark - 2023-04-27

Here's one from a year ago. It pissed off right wingers for being woke.
https://www.youtube.com/watch?v=MIYGFSONKbk


decoy - 2023-04-27

The filmmaking style - the narrow depth of field, the smash cuts, the desaturated filtering - that's all American technique. Russia's Lev Kuleshov taught American ad-makers the basics with the Kuleshov effect, and Americans re-influenced these guys stylistically. It's a very well-crafted spot.


Crackersmack - 2023-04-27

instead Russia should recruit troops like Ukraine does; by conscripting terrified teenagers and old men to go die on the front


Cena_mark - 2023-04-27

They've already tapped those markets. Those are the men least likely to flee Russia. The ads show the type of person they want, but they'll take whoever they can get.
https://www.businessinsider.com/russians-being-drafted-war-des pite-not-being-eligible-reports-say-2022-9


Crackersmack - 2023-04-27

nah Russia has a professional volunteer army AND for-profit mercenaries just like America. They have recruited from prisons but have not had to resort to press-gang type conscription like Ukraine has been doing for the last few months.


Simillion - 2023-04-27

You can't exactly blame any urgency to recruit troops in a country that is being actively INVADED by a hostile force. To criticize it at all should start with BECAUSE THEY ARE BEING ACTIVELY INVADED, press gang blah blah blah is howbit should be said. Which immediately puts the recruitment in the right CONTEXT.

(above statement is expected to be hard for Crackersmack and ashtar to understand.)


SolRo - 2023-04-27

Ukraine cannot mesh their statements that millions of Ukrainian men are eagerly volunteering to go to the front with the reality of them kidnapping the “undesirables” off the streets in the eastern regions while young men in the western regions are out in the open attacking Russian orthodox churches instead of volunteering


Crackersmack - 2023-04-27

if they are being invaded and have depleted their forces to the point that they are having to kick doors and drag 50 year old men out of their homes to press them into service, maybe it is time to negotiate with the invaders and come to a settlement

but DC and Berlin will not allow that, no matter how many Ukrainians die


Cena_mark - 2023-04-27

https://news.yahoo.com/russia-used-beatings-tricks-forcibly-191116 730.html


Crackersmack - 2023-04-27

yes try joining the US Army and then saying that you refuse to deploy to where they send you


Cena_mark - 2023-04-27

In the US army you'd likely just be court martialed out of the service with maybe a short stint in jail. Like in this case. Dude just got a month in the brig. I'll bet most Russians would prefer the brig to Ukraine. https://www.nbcnews.com/id/wbna32304653


Binro the Heretic - 2023-04-27

Remember when all those Russian men fled the country to avoid the draft?

That was fun.


Miss Henson's 6th grade class - 2023-04-29

As a resident of Buenos Aires, I can report that the place is filling up with Russians and has been for months now. The usual way to do it is that couples arrive, with the woman already pregnant. Having a baby here guarantees Argentine citizenship for the child and makes it extremely likely that the parents will be granted resident status. I see Slavic-looking of childbearing age with those elaborately braided-up hairstyles on the regular these days.

I'm not going to judge, as my own father legally dodged the draft during the Vietnam War. Argentina's often provided a way out for people caught in the world's least desirable political situations. There was a notable Spanish immigration in the nineteen thirties, which included, for a few months, García Lorca himself. But this doesn't augur well for Moscow, as this is a significant and sudden brain drain. I look forward to some Russian entrepreneur putting together some sort of premium vodka startup pretty soon.


SolRo - 2023-04-29

At least Russians can flee the country to avoid fighting

Ukrainian men who cannot afford the bribes aren’t so fortunate


Gmork - 2023-04-27

Conservatives can't decide whether they love or hate russia - so conflicted by their mccarthyist programming contradicting their current party line talking points.


SolRo - 2023-04-27

I think the dissonance comes from that the Democratic Party started/supports the Ukrainian conflict and not a republican.

If trump hard started this shitshow and McConnell was on the ground handing out cookies then republicans would be gung-ho for it


Crackersmack - 2023-04-27

yes and Democrats would still be gung-ho for it because liberals always support war under any and all circumstances


Cena_mark - 2023-04-27

Hardly. it is because the defense of the Ukraine against Russian aggression is just. It also comes with a bonus of totally destroying the Russian military by just giving them some weapons. The war has devasted Russia worse than Afghanistan, and has revealed them to be joke. They're dipping deep into their coldwar munitions for rusty shells.
Your point about how libs would feel about the war if Trump were president is moot. Trump would have been busy planning a victory party for Putin.


Crackersmack - 2023-04-27

you should probably look into the documents released by that suspicious air national guard dude


SolRo - 2023-04-27

Gloating about russias destroyed military may be short lived as every military industrial complex advances and thrives the most during war time and weaknesses get weeded out from the ranks/leadership.

The Russian military may emerge from this with a bloody nose but much stronger than it was before


Remember how bad America was at dealing with insurgent tactics despite being allowed to shoot civilians carte blanche?


Cena_mark - 2023-04-27

You're talking about what's good for an industry not a nation. The war industry wins no matter what. Russia is having it's resources drained. The Soviet Union didn't emerge stronger from Afghanistan. It collapsed.


SolRo - 2023-04-27

Well if Russia loses again I guess you have to look forward to Ukrainian ultranationalists terror bombing America in a couple decades


Cena_mark - 2023-04-27

Maybe, but history was different for Afghanistan and 9/11. The fall of the Soviet Union left Afghanistan unbothered by any external militaries until the US invaded, whereas I see Ukraine always leaning on the US to help defend themselves from Russia, even a post Putin Russia.

Another good thing to come from this invasion is the expansion of NATO. Way to go Finalnd, you rock! What did Putin say he'd do if NATO expanded? Be a punk?


SolRo - 2023-04-28

Guess someone forgot that osamas whole thing was that Americans were building bases in the Middle East


Cena_mark - 2023-04-28

That supports my point. Bin Laden was pissed off about US bases in the middle east, whereas Ukrainians would love it if we built bases near them. Their main concern for a long time after this war will be the threat of more invasions.


teethsalad - 2023-04-28

"Well if Russia loses again I guess you have to look forward to Ukrainian ultranationalists terror bombing America in a couple decades"

this is hands down, one of the dumbest goddamn things i've ever read on this website

hats off to ya king


Crackersmack - 2023-04-28

yeah it's silly to assume that Russia would lose a war of attrition against a much smaller country. eventually the west will run out of Ukrainians to grind up


ashtar. - 2023-04-28

It's not even about weakening Russia. Leaving Afghanistan lessened the flow of the military-industrial teat. This is just a way to restart it, just another way to transfer public resources into private hands.


Cena_mark - 2023-04-28

Yeah it's silly to assume would lose a war of attrition against a much smaller Vietnam.


Cena_mark - 2023-04-28

Cracker, you act like this is the first ever war of this kind. The goal of the smaller nation isn't pure attrition, but to survive and cause so many damages that the bigger country realizes it's not worth it and gives up. How on earth did Vietnam win? How the hell did the Taliban outlast the US. Get a clue. Ukraine can win. If anything their chances are excellent because they're up against the weak ass Russian military.


ashtar. - 2023-04-28

Vietnam and Afghanistan were insurgencies in fully occupied countries. Ukraine so far has been a fairly conventional war with opposing armies and well defined lines of battle. The separatist regions Russia is occupying don't seem to be all that resistant to Russian control. Russia also seems pretty willing to just massacre people to maintain control, so they don't have to spend the forces to maintain a good image like the US tries to.

If Russia is content to annex some eastern territories, they're likely to win by running out of guys last. Unless NATO wants to send in guys. Which some people seem real in favor of.


rural - 2023-04-27

The visual narrative tells the opposite story of the propaganda. The uniformed soldier, already at the front, looks at the alternative versions of himself: guard, fitness coach, taxi driver.

If it were effective propaganda, it should clearly should be the other way around- the civilian men look longingly at the soldier (hence the US "Be all that you can be"). Instead, in reverse, you get the (already dead?) Russian soldier contemplating all of the other paths that were open to him.

I wouldn't be surprised if this was intended to be tacitly subversive.


decoy - 2023-04-27

Seems more put together for its visceral impact on a certain targeted audience than any subtle messaging. Imagine yourself among the legion of unemployed Russian 20-somethings with nothing to do but drink bathtub vodka, shoot rats with your homemade air gun and listen to this pithy ad rockin in the background on your Soviet-era TV 48 times a day. I'd venture a guess it's persuaded more than one restless and gullible "chuvak" to enlist.


rural - 2023-04-27

But wouldn't it seem to be *explicitly* aimed at people with steady jobs? Security guard, personal trainer, and taxi driver are real jobs. They are real directions. If I was a hopeless, jobless, alcoholic, this ad would just confuse and depress the hell out of me.


radiosquido - 2023-04-27

I feel like the ad depicts these jobs as unfulfilling of masculine identity and offers military service as an alternative.

I think I remember some movie from years ago set in World War I that did the exact opposite. It showed the lives of the soldiers before conscription--the jobs they took pride in, their families, their lovers. Then it contrasted that with sitting in a trench, miserably waiting to die.


decoy - 2023-04-27

Russians with fulltime jobs like fitness trainer or security guard are either lying low, hanging onto their good paying, non-life threatening jobs for dear life, or have fled the country entirely. This ad is appealing to the vast swaths of young and aimless ne'er-do-wells whom they'd rather utilize as canon fodder than enter the unskilled/semi-skilled civilian work force where there aren't any jobs anyway.


Cena_mark - 2023-04-27

Yeah, the unemployed are easily pressed into the service. They're going for the hard to get candidates, because that's all they have left.


Binro the Heretic - 2023-04-27

War will make a real man* out of you!

* Real men are riddled with ptsd and turn to substance abuse to mask their pain because seeking mental health care is for pussies. If you're feeling angry and/or stressed, nut up and beat your wife and kids. Trust us, it's good for them. Trauma makes you stronger. Just look at how strong you are. What? Are you crying about that highly debilitating physical pain from the injuries you received in combat? Pro tip: substance abuse can also mask physical pain.


Jeriko-1 - 2023-04-28

I do feel some pangs of pity for the Russian people. They'll be cursed and unwelcome wherever they go for decades at the very least. And of course 'things will happen' and honestly I don't know if I care right now.


Crackersmack - 2023-04-28

CNN/MSNBC have rotted your brain


ashtar. - 2023-04-28

Congratulations on being propagandized into supporting hate crimes!


teethsalad - 2023-04-28

(they said, parroting the kremlin line entirely)


ashtar. - 2023-04-28

"Hate crimes are bad" is just what those dirty Ruskies want you to think. Don't fall for it, brother!


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