Cleaner82 
Hahaha, OWNED. Eat it, lamp.
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Iakchos
Personally, I think Swedes are quite cool.
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fluffy
buy consume spend
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yeahjim Really, you're blowing my mind with your savvy ennui and lazy rebuke. I gave it a five, didn't I? Shaddup.
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waxeater
Fluffy is taking a stand against frivilous $3 lighting purchases. You go, girl!
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Frank Rizzo
Spike Jonze made this
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spin cycle kitty
Is she stroking that new lamp?
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Big Beef Burritos Supreme
I imagine fluffy anthropomorphizes many things.
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Cleaner82 It isn't right what she did to that lamp, man.
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DMKA
I baaaawwwwww'd. :(
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Camonk
I'm sorry I said Ikea sucks.
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1394
I love it.
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Gianni
If that guy came in at the end of every Hans Christian Anderson fairytale it would probably cheer them up a bit.
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Caminante Nocturno
Sweden spits on your quaint and laughable grasp of animism.
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Repomancer
My favorite IKEA commercial.
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GoneGirl
I have to show this to my friend whose crappy IKEA lamps keep breaking and/or going out for no reason.
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Lothy
First I'm emotionally manipulated, then insulted. This is right up there with those liquor ads that make you think about your parents having sex.
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voodoo_pork
I like lamps more than I like the Swedes.
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Bisekrankas
When you become a swedish citizen they give you a briefing on what IKEA actually means.
Lets just say that the world is in for a surprise....
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chumbucket
I have the same problem with getting rid of furniture that's seen me through the years...must be a condition for this
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j lzrd / swift idiot
What does Mr. Jerkswede think of the Brave Little Toaster? Brave little toasters have feelings!
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Vicious
I was expecting the old lamp to come hurtling through the window on a murderous rampage; when that didn't happen I was expecting her to wake up the next morning to find her new lamp strangled with its own cord.
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Hooper_X
Yeah, man.
We renovated our office and ended up throwing out my wife's old prefab IKEA desk. As it sat on the corner broken and piled up waiting to be hauled off, I thought about this commercial and laughed.
DO NOT FEEL SORRY FOR THE DESK. IT HAS NO FEELINKS.
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