Why? It's just a little Bro-love.

what's that you're trying to say there?

"uncomfortable for doing so," except three of my fingers had been suddenly amputated halfway through the sentence and didn't grow back in time to get the "ing" in there.

Or, if you mean what I generally mean toward the ad's attempt at edginess, visually it seems to be strongly mimicking or referencing those Mac vs. PC ads.