Also I noticed something, they never showed the kid, they assumed you understood what was going on. Do you realize that no corporation in America trusts an audience that much?
Yeah, that's the only commercial I've ever seen that lasted a minute and never clearly stated what it was selling. Yeah, it's clearly McDonald's, but the logo is never shown in it's entirety and, well, the audience is though of as intelligent enough to know what's going on. I'm startled.