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That bichon's gaze is the stuff of nightmares.
Like a fuzzy little Skeletor.
(This thing actually works REALLY well, incidentally.)
It would be cool if they zoomed in on the pet's face during the normal clipping and had it crying and looking at the camera like "WHY?"
Why is this evil? Except for the stupid product name, that is. And the nightmarish gaze of the Bichon.
General evilness for direct response commercials.
It would be worse if it had billy mays.
I don't get the significance.
The lady in the blue shirt actually raises her eyebrows like she's having a conversation with the dog.
"Oh really? And what did she say?"
0:43 No more scratched shoulders for that lady.