is there something about the rest of the world that makes it so they can't use common sense without first seeing some horrific consequence of not using it?
Not to be a flaming socialist, but if the cost of this ad is less than the cost of people who injure their dumb asses falling down the stairs, then the taxpayers win.
This is even dumber than the ads I saw in Phoenix telling the redneck mouthbreathers who live there not to shoot their guns into the air. Before these, I was sure people in Phoenix were the dumbest in the world.