gambol 
It's both funny and terrible.
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bopeton
I don't know how to rate this. The process actually makes me a little squeamish,the name of the company is "Spineless", and then there's the issue of the product's name.
Five stars to be on the safe side.
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Frank Rizzo
holy shit! Thats Mike Rowe doing the voice over!
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KnowFuture
The perfect follow-up to that Russ Meyer clip.
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Badassimo
He's going to make furniture out of them. He's going to make furniture out of them and put in the water SO THE OTHER FISH CAN SEE IT!
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CornOnTheCabre
I like the fact that they consciously chose an alternate spelling for their product, but left "Boner" as is.
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oogaBooga
So.. many.. euphamisms..
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Hooper_X
I thought this was a joke.
Oh my god, it's not a joke.
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Goethe and ernie
They either didn't think this one through, or they knew EXACTLY what they were doing.
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snothouse
The little text reading "fish should be dead for 5 hours" must have discouraged a few sadists.
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TeenerTot
"My wife would love that!"
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boner
"Tackle box" is a dirty word now
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jmags What's next? Tool kit?
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Honkykong
Five stars for a video that gives me a phone number that will result in a guaranteed boner, but isn't phone sex.
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thatonegirl
And why exactly does the guy insist on testing out the Wonder Boner STANDING UP?
Thanks again, Hometown, for crappy ass products.
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Myrmidon
Haven't we all gotten the wonder boner?
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Shoebox Joe
Someone needs to make the live footage of the deboning process into a backtracking wunder gif
I can't think of any good songs though. Maybe the Bill Nye theme song if the little expositive animation was included
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Bort
"Okay, who wants to clean Andy / bone him?"
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Caminante Nocturno
I can't think of anything to say about this that isn't juvenile.
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Ponasty
I'm crying. How many time did Mike Rowe have to read the voice over script before he could get through it without busting out laughing?
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Slagathor
I'd really like one of those. Deboning fish sucks.
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dead_cat
Dear Spineless,
I am writing to inform you that your marital aid works horribly. Not only was the missus NOT IMPRESSED, I am no longer able to pee without the aid of a catheter. Please be advised, you WILL be hearing from my attorney.
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ogmisce
scene at :30 is pukeworthy
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