Now what IS it? A little bit of googleing yields lots of vague stuff that doesn't say anything about anything except that you should give these people money. It appears that some guy on facebook set all of this up. He teaches you how to use twitter, facebook, myspace, etc to guerrilla market your own business. In other words, he tells you to send friend invites to lots of people and then tell them to buy something from you. I'm jealous that I didn't think of it first.