Holy shit there was a tie-in beer to Highlander 2?

Is that Ministry I hear in the background?

They had to recall Maximum Ice after all those people's heads exploded.

Oh WOW! :D

I remember this commercial as a kid.

I remember thinking it was completely normal to see some creepy long haired guy standing on top of a hill on a thunderstorm, talking about beer.

Man, this is why Canada is awesome.

I just imagine advertising execs back in the 90s wanting to tap into the flannel with band shirt wearing, long-haired possibly moustache wearing, pot smoking, metal-head Canadian demographic.

Look up any kids in the hall skit featuring the character Bauer or any of Bruce McCullough's obnoxious characters and you'd know their target market.

I would buy beer from a scanner dressed like a warlock. This scanner more so.

In the early 90's, Molson and Labatt had a little war about who could make the strongest beer and still be allowed to legally call it "beer".

I think Max Ice was 7.5%. You could feel the hangover coming on while you were drinking it.