The concept may be beaten, but I loved this approach to it. You don't really see too many ads that say "I liked looking for antiques, but sex is SO much better!"
Also, notice the lack of legal footnotes at the end of the ad, that's why I had to post it. They've finally realized that everyone knows the side effects of boner pills and is sick of hearing about it.
They get away with the legalese by putting "talk to your doctor" thing. notice how all new meds commercial dont say anything about what they are but rather redirect you to your doctor or some web site. Contraceptives being the most obvious ones.
Anyhow, Viagra has some damn nice commercials but this series is kinda iffy.
Also, beat about the bush. Cos antiquers I'm sure dont trim.