I assume that in California there are people who do a job not unlike a stock portfolio manager. We'll call these guys "entertainment brokers". Rich investors give the entertainment broker money, and he turns around and uses that money to find people who will produce for him a product. If he makes the right choices the movie, album or DVD featuring a farm themed yoga course for children that gets produced sells well enough to make a profit. This profit is redistributed to his investors and he keeps a share for himself. To the people who paid for it this thing was probably nothing more than a figure in a ledger, and if didn't make money perhaps the next one will. The fact that in the process of their business our cultural landscape will be littered with the wreckage of things like this abomination makes no difference to them - in the end it's just a commodity.
That's waaaay beyond collage or semi-pro that's full blown major league creepiness right there. I'm going to have flash backs every time I drive past a YoCream or see a cup of Dannon. The stars are for the level of unintentional evil.
I was gonna make fun of his craggy face and windblown oldman hair do, but then I realized he's like three times my age and is probably only at the halfway mark of his long, lonely life.
Fuck this guy. At least I can drink shitloads of tequila.