After being a photographer for bmezine.com for a few years and being around the body mod culture for more than a decade, I can wholeheartedly agree with this commercial.
Now, several presidents have had tattoos and several world leaders have had facial piercings. Indira Gandhi, for example, had a nostril piercing, though did not wear it as an adult. Teddy Roosevelt had his family crest tattooed on him.
That being said, no one really needs a tattoo of the Tasmanian Devil. For any reason.
There's a difference between having a piercing because your culture has been doing it for millennia (like Gandhi) or getting a small tattoo no one ever sees because you're a bad ass who has "been there" (like Roosevelt) and being the guy who mutilates himself in some extreme fashion in an effort to identify with a subculture because the sterility of his comfortable suburban upbringing has left him without any sort of appropriate identity.
Most people don't need and should not get a tattoo or piercing... period.
If anyone is considering getting a tattoo of Taz or a Tweety Bird they are morons, their chances of becoming the President will continue being 0% even if they keep their "beautiful white skin" clean, much to the joy of elderly women everywhere.
This ad should have also gone on to say "Please, don't be black, elderly white women will be afraid of you".