also their balls are cgi

The movement looks decidedly unlikely some fairly light objects being attracted by a large magnet. Also, there's something about the production style and the oh-so-cool people pictured that convinces me that it's not real.

Someone had a theory that they were installing micro controllers and corresponding electro-magnets in each ball, but then I looked up what this studio really does and decided that, while that might work and be a nifty idea, it was probably cheaper and easier to just animate.

I was really amazed at first, but after watching it a few times I was disappointed that it's only cgi.

Sorry Fluffy, the only way around Earnshaws Theorem is by spin. QED

In my heart it's real, and I'm happier for it.

So it's fake. It's still cool.

I dislike the music in this video.