I've heard/seen most of the Devo stuff on poetv, that's about it. They have had some pretty groovy songs, but I think Polysics has spoiled me in terms of this kind of music. And the three-star rating wasn't a condemnation of Devo as a whole, I'm just not too into this song.
Underwhelming is the whole idea of the band. De-evolution of music, bringing it back to the simplest terms. It was a direct reaction to the bloated 70s prog-rock with its 35 minute keyboard solos.
As far as content and creativity they're one of the greatest bands ever. They pretty much did everything themselves too, as far as designing their costumes, tweaking their own instruments, and creating cool propaganda to go along with everything. They didn't just wear those hats because they wanted to, they thought up an insane reason for them. Polysics are great but have the added advantage of a lot more money and cheap technology and designers to make their costumes for them.
According the Gerald Casale, the concept for this video came from a story in a 1950s nudie mag about an ex-stripper who ran a dude ranch with her husband, where the whipping/stripping routine was part of the guests' entertainment.