Hahaha, OWNED. Eat it, lamp.

Personally, I think Swedes are quite cool.

buy consume spend

Fluffy is taking a stand against frivilous lighting purchases. You go, girl!

Spike Jonze made this

Is she stroking that new lamp?

I imagine fluffy anthropomorphizes many things.

I baaaawwwwww'd. :(

I'm sorry I said Ikea sucks.

I love it.

If that guy came in at the end of every Hans Christian Anderson fairytale it would probably cheer them up a bit.

Sweden spits on your quaint and laughable grasp of animism.

My favorite IKEA commercial.

I have to show this to my friend whose crappy IKEA lamps keep breaking and/or going out for no reason.

First I'm emotionally manipulated, then insulted. This is right up there with those liquor ads that make you think about your parents having sex.

I like lamps more than I like the Swedes.

When you become a swedish citizen they give you a briefing on what IKEA actually means.

Lets just say that the world is in for a surprise....

I have the same problem with getting rid of furniture that's seen me through the years...must be a condition for this

What does Mr. Jerkswede think of the Brave Little Toaster? Brave little toasters have feelings!

I was expecting the old lamp to come hurtling through the window on a murderous rampage; when that didn't happen I was expecting her to wake up the next morning to find her new lamp strangled with its own cord.

Yeah, man.

We renovated our office and ended up throwing out my wife's old prefab IKEA desk. As it sat on the corner broken and piled up waiting to be hauled off, I thought about this commercial and laughed.

DO NOT FEEL SORRY FOR THE DESK. IT HAS NO FEELINKS.