I'm ambivalent about this. I mean, on one hand it's a NASCAR bible, and the very stupidity of it is so clear that it's difficult to pin down why it's so dumb and wrong, but on the other hand, I just can't blame them for trying, because on paper it's an obvious sell.
It would be like making a WoW optimized computer that dispenses Mountain Dew and Pocky. Sure, it's pandering to a degree of being downright insulting, but as a business model you just can't be blamed for trying.