Displacements, an art installation by Michael Naimark.
A rotating camera was used to film the room and its inhabitants. Then the room and its contents (not the people, obviously) were painted white. A projector placed at the camera's location plays back the scene for a weird augmented-reality effect.
STEP 2) Some braindead executive in some blowjob corporation sees this and says "FUCK THAT'S THE COOLEST THING I'VE EVER SEEN I NEED THAT TO SELL MY PRODUCT OR SERVICE."
STEP 3) Idiotic advertising agency spends millions to produce commercials that look just like this for whatever product or service from step 2.
STEP 4) We the viewer are stuck seeing endless repetitions of this effect to sell some crap for three months or so, long after the novelty has worn off.