|simon666 - 2019-01-21 |
What I think the genuine YouTube baker content creators unfortunately misunderstood is that people don't like, share, subscribe because they like learning how to actually bake; people like, share, and subscribe because they like the idea or the presentation of the thing baked. YouTube rewards content creators that get the most eyeballs and interactions irrespective of the actual content of any given video. There is just a ceiling to the number of people who are genuinely interested in authentic baking. And it is a misunderstanding of the situation to think that the people liking, sharing, subscribing to the content farm videos are predominately interested in baking; they're not. They are interested in entertainment and interacting with and sharing that entertainment.
I mean, I get it, but if you look at some of the videos on the So Yummy page this appears to be the same kind of problem as those "Learn Colors With Hulk Joker Spiderman" videos that were getting so much attention earlier in 2017 and 2018, just not targeted towards kids. They have lots of "subscribers" that do nothing but watch junk channels.
I agree that the system is fucked and the incentives are off. But content creators would do well, pragmatically speaking, from not assuming they are the center of the YouTube universe. By doing that they'll be in a better position to strategize what if anything they can do. I think parallel here is the ol' worker vs company/management tension. The workers make the products that the management brings to market; the workers think 'without us there are no products' but that misses the point. The management only cares about the transaction with the consumer, in whatever way that needs to happen to turn a profit. You can't go on strike unless you have the consumers on your side. Companies have been successful in breaking unions because they pit the union's activities against the consumer's interests. The lesson for YouTube content creators is figure out what viewers and consumers want and value and position YouTube as working against their, the consumer's, interests. If I were a big content creator, I'd start a union of some sort and try to get Netflix, Hulu, and others to buy into my efforts in some way to pinch YouTube.
|Nominal - 2019-01-22 |
I CAN'T INSTAGRAM PICTURES OF THIS MEAL!!!
|boner - 2019-01-22 |
I'm sticking with Henry's Kitchen myself.
|badideasinaction - 2019-01-23 |
My fave on those videos when uncooked food goes into a slow cooker and emerges with browning and grill marks.
Or when someone removes what should be an extremely hot glass bowl from the microwave with their bare hands.
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