Fire ants are proof that there is no god, or that if there is he does not love us and does not want us to be happy. Rather, he hates us and wants us to suffer greatly at the hands of the nature he has wrought to torment us.
It's all about debasement. That's a true test of masculine attractiveness.
If he'd stuck with HSN, there'd be debate. But watching him bathe in rotten fish guts or get his balls stung by fire ants, even straight men and lesbians admit he's a sexy man.
I guess its dignity, and forcible loss thereof, that is just.. adorable.