The cereal was really good (yeah damn near Cinnamon Toast crunch but this was a PUFFY cereal and that makes a difference) and the box had funny stuff all over it. Basically all of it made fun of Swedish people in one form or another though so I could see somebody somewhere being pissed off about it.
I heard this commercial was banned because impressionable kids nation-wide were sticking bike pumps in their cereal boxes and blowing up their kitchens.