Oh my. Not only does it look stupid, but I can't imagine it works better than the corner before you mount a gel-coated stick to it. If his goal is to be the next Billy Mays, then he's failing. If he's shooting for the next Vince Offer, then he might have a chance.
When my back itches, I put my hand behind my back and scratch where it itches, because I am an evolved bipedal human being with a rotatable shoulder joint that enables me to do exactly that.
Bears also carry their cubs around in their mouths. We use our arms, because we are human.
If your back itches so much a backscratcher or somebody actually scratching your back with their nails doesn't help then might I suggest seeking medical attention?
I would give anything for Troy Hubertise to just show up inside the house at the end in the Ursus Mark VII, and just turn and stare at the camera without saying anything.