I don't know what they're really going for, I saw one other video on their channel and it was a near feature length "documentary about experiencing the coming of winter" that had about 400 views.
"game changer" has got to be my most hated buzz phrase ever. Maybe it was appropriate the very first time it was used but since then, nothing it's used for applies to a "game" nor do they actually change anything about said game. My idea of a "game changer" is when that guy is finally fed up with being ganged up on in a 4+ hour Risk match and decides to up-end the entire board all over the dining room floor. Now THAT'S a "game changer".
Also, worst use of Kickstarter campaign video feature I've ever seen. The dude reads like he's being held hostage.