Oh my fucking God
Too much cocaine.
"We know what women want to hear!"
It makes more sense when you realize the ad is targeted at men, to get them to buy the product for women as a gift.
You'd think that appealing to the people they were advertising to would be the goal, but people tend to remember things that make them uncomfortable more than they remember things that are enjoyable. One of the more commmon ways advertisers have taken advantage of this during, especially in the mid to late 20th century, has been using sexualized images of THE SAME GENDER as the target market. The textbook example is that Betty Crocker ad from the late 50s that has a vulva sculpted into the frosting, but it's everywhere (probably less so now but who knows - you could still find tons of stuff in the late 90s if you paid even minimal attention).
This is a good one:
This is only a few years old:
Back in college me and one of my roommates used to go through another roommate's Cosmopolitans and try to find all the vulvas hidden in the ads. It wasn't a very hard game.
what I meant was the possibility that the ad might somehow provoke 70's women to buy that for themselves- in order to become the kind of sex baby that men buy that for.
I know what the first-glance read of the commercial is.
And I was saying that I think they WERE directly targeting women as the buyers.
|The Mothership |
The old 1970s math curriculum didn't teach the "half your age plus seven" rule, resulting in this sort of thing.
"It's calming, nurturing, not sharp and it doesn't immediately grab your senses. Instead it wafts."
"I wanted something transformable, representing life from birth to death. The top note is baby powder mixed with the smell of sperm, but a sperm that is not necessarily vulgar or filthy. It's more a smell you can't put your finger on...Christopher [the perfumer] went as close to the sperm smell as possible and made it really elegant and beautiful."
If it were an ad for tissues or hand lotion, this would make an ingenious amount of sense.
Forgot the stars.
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